VOLKSWAGEN DEALERSHIP COMMUNICATION
To: Dealer Principals
Subject: 2011 Customer First Club Winners
Date: January 19, 2012
Congratulations to the inaugural members of the 2011 Customer First Club! This is a truly special honor as it’s our customers who determined the winners through their voices in the Customer Experience Survey. The winners listed on the attached page excelled in all aspects of the customer experience: new car, pre-owned and service. The exclusive number of members shows just how high the bar was set and what exceptional, Volkswagen Vow-like experiences have been provided by the inaugural members.
We know that we have just started our journey towards providing industry-leading customer satisfaction. Still, our Customer First Club winners have shown that with a 100% commitment by all members of the dealership team, marvelous results can be attained in a very short period of time.
Again, congratulations to the 2011 Customer First Club members!
Mark Barnes & Frank Trivieri
The Volkswagen Vow: We vow to strengthen customer relationships with each and every contact and to make owning a Volkswagen something to smile about.